Most consultancies make you think. We also make you feel and do.
What IS Courage
PHASE 1
Knowledge Gathering
All of our engagements start with gathering knowledge.
The question is which knowledge should we be following? As you can imagine, not all data was created equal. Here, we go to work assessing your values, your people and your overall culture. Our proprietary P.R.I.C.E. methodology helps us decipher if we have the mechanics of our business in order.

PHASE 2
Faith Building
80% of our decisions are based on emotion.
The importance of having buy-in is the difference between a transformational work environment and a transactional one. When it comes to building internal faith, you either Make Believers or Fake Believers. In our faith building phase, we focus on helping you craft the necessary storylines and programs that drive behavior. This includes inspiring teams, galvanizing employees and minimizing attrition.

PHASE 3
Action Taking
All the knowledge and belief in the world means nothing
Here we get into the execution components of our program by putting our plan in motion. We implement process and stay on-the-job with built in feedback loops to make sure we’re moving forward towards progress, reinvention, or relevance. If we don’t drive change forward with action, the rest doesn’t matter.

The P.R.I.C.E. of becoming a Courage Brand®
Which knowledge to follow? How to build internal and
external faith? When do we take action?
The way we go about answering these questions is through our proprietary P.R.I.C.E. methodology which was developed over a thousand-day journey shared in greater detail in Ryan Berman’s book Return On Courage: A Business Playbook for Courage Change.
If you’d like to learn more about P.R.I.C.E., feel free
to reach out to us or buy the book direct.
