ABOUT US

We build character in companies
facing complex choices

Revitalizing a brand. Reigniting innovative spirit. Restoring frank and honest discussions at work. Each is a bold undertaking, impossible to manage while also piloting the freight train that is your business. Through expert guidance and outside perspective, Courageous instills the knowledge, faith, and action needed to align internal teams with external messaging.

core values

01 / Sacrifice

Prioritize—not everything can be the most important thing.

02 / clarity

Cut through uncertainty and lead with what makes you important.

03 / magic

Feel what you think and inspire others to do the same

04 / change

Drive transformation that ensures a greater future for all.

CAPABILITIES CAPABILITIES CAPABILITIES CAPABILITIES CAPABILITIES CAPABILITIES CAPABILITIES CAPABILITIES

courageous culture

Erase doubt to rally the troops. Most teams don’t lack talent; they lack the clarity, conviction and courage to work together to make a run at change. Through workshops, team offsites, keynotes and coaching, we put in the work to operationalize lasting cultural shifts.

keynotes

Live thought leadership for select audiences.

workshops

Identify fears. Build courage. Take action.

offsites

Custom, 1-3 day strategic programming.

coaching

Delivering next-level clarity for leaders.

courageous missions

We take on high-pressure, high-impact missions. When the stakes are high and there’s no room to play it safe, Courageous unlocks your brand’s true potential from the inside out. From strategic positioning to breakthrough stories, only courageous ideas make the cut.

positioning

Choose a direction your people can believe in.

ideation

Explore white space and brand extensions.

storycraft

Align internal and external storytelling.

ACCOUNTABILITY

Longer term advisory and fractional support

courageous team

Ryan Berman

Founder

billy collins

Knowledge Lead

LISA JACOBS

Action Lead

Sal Catalano

Chief Operating Officer

Kimberly Voorhis

Director Of Marketing

our clients

Ready to brave what’s hard? 

Ryan Berman

FOUNDER

A keynote speaker, Chief Creative Officer, and the author of Return on Courage, Ryan nudges leaders to challenge norms, think boldly, and be courageous. Ryan has guided brands like Google, MLB, charity:water, Subway, and Kellogg’s. He is also the founder of his own “courage brand”—Sock Problems—an altruistic sock maker whose profits support multiple charities.

Get To Know Me

What’s a place you’ve been just once but still think about?
Buenos Aires. I went when I was 16 and might still be there in my mind. It was about the Fútbol, the food and the Fanta—yes, the Fanta. It just hit different.

What’s the most courageous thing you’ve ever done?
Moving to NYC at 22 was big—but the gold medal move? Betting on courage itself. I left the safe path, launched a “courage company,” and told the world that playing it safe is actually the riskiest move. Terrifying. Exhilarating. Still unfolding.

What’s something weird or random you’re proud of?
Writing Landon Donovan’s memoir was a first for me—and a challenge I was grateful to take on. Landon’s story isn’t a bubble gum soccer tale; it’s a raw, courageous journey through restraining orders, soccer politics, family complexity, depression, and ultimately, the rise of the greatest men’s player in U.S. history.

What is the most recent thing you taught yourself?
How to unlearn. Not everything that got me here will serve me in my future —so I’ve been rewiring some old beliefs, habits, and default “yeses.” Growth sometimes starts with shedding that “set in your ways” mentality.

What’s a completely irrational “rule” you still follow out of habit?
I still hold my breath passing graveyards. No clue why. Ghosts? Fear? Just muscle memory from childhood.

Billy Collins

KNOWLEDGE LEAD

Billy is a CPG brand builder and innovation expert. Honed in the trenches of Johnson & Johnson, Fortune 100 companies, and startup environments, he now delivers results by impacting consumer behavior via marketing strategies and emerging digital media. Experience includes Aveeno, Listerine, Soapbox Soaps, Vitafusion, and a suite of Church & Dwight brands.

Get To Know Me

What’s something weird or random you’re proud of?
I’ve made my childhood comedic idol, Weird Al Yankovich, laugh out loud. Borderline proudest moment of my life.

 

What always makes you nostalgic?
David sunflower seeds – the original “salt-forward” flavor. It’s something about that flavor, the tang and the muscle memory of de-shelling the seed and spitting it out that just takes me back to so many great memories of the game I love.

 

What is the most recent thing you taught yourself?
Latest new strategy board game – “Heat, Pedal to the Metal”.

 

Which job during your lifetime taught you the most?
My first job out of college, working at Capital One & being fired 2 ½ years in. Being fired so early in my career shaped my understanding of what I wanted to do and how I wanted to lead – with transparency & proactivity.

 

What’s a completely irrational “rule” you still follow out of habit?
Never, ever, step on the caulk foul line on a baseball field when walking on or off the diamond. It’s almost meditative as I run on and off the field.

 

Lisa Jacobs

ACTION LEAD

With over 13 years of experience navigating the fast-paced world of advertising agencies, Lisa has developed a reputation for turning complex brand challenges into streamlined, high-impact realities. As the Action Lead at Courageous, her focus is on the “how”—ensuring that bold creative visions are backed by flawless execution. Lisa has partnered with brands including Molson Coors, AT&T, Hershey’s, 23andMe, ZipRecruiter, Navy Federal Credit Union, BetterHelp, Harry’s, Liquid IV, and Rothy’s.

Get To Know Me

What’s a place you’ve been just once but still think about?
Vietnam. The food, the people, the countryside, the cities, I loved it all!

What is the most recent thing you taught yourself?
Professionally, how to use NotebookLM. In fitness, Zottman curls (they’re sneaky hard).

What person has had the most impact on your life?
My mom. I would not be who I am or where I am without her. She has always been my biggest advocate and pushed me to be my best.

Which job during your lifetime taught you the most?
Being a waitress. I learned a lot about people, how to deliver bad news.

What’s a jingle, theme song, or commercial you still remember word for word?
So many. “They’re Great!” “The Snack That Smiles Back! Goldfish!” “I have a structured settlement and I need cash now! Call J.G. Wentworth, 877-CASH-NOW!” “¡Yo quiero Taco Bell!” “Can you hear me now? Good.” “Pizza in the morning, pizza in the evening, pizza at suppertime! When pizza’s on a bagel, you can eat pizza anytime!” “Maybe she’s born with it… maybe it’s Maybelline.” “The best part of waking up… is Folgers in your cup!”

Sal Catalano

Chief Operating Officer

Sal has spent his career helping brands navigate evolving and challenging landscapes. His desire to have the tough conversations that lead to action and change has been a cornerstone of his approach and success. He has done stints at some of the largest global agencies as well as built, organically grew and sold his own agency after a 22 year run. Sal is elated to join the Courageous team.

Get To Know Me

What’s a place you’ve been just once but still think about? About 30 years ago I took my dad on a trip to Sicily to see where we were from…we spent one very surreal day at Mt. Etna, Europe’s most active volcano. We ascended what was best described as a ‘lunar’ landscape and had an espresso at the top…a memory I can draw on as if it was yesterday. What’s the most courageous thing you’ve ever done? Starting my own agency at 27 years old remains one of the most courageous things I’ve done professionally. Leaving a well paying job at the top of my field to brave the hostile start-up environment and build what turned out to be a 20+ year successful business…and once again to do it in my 50s with this amazing crew! What always makes you nostalgic? Christmas and Springtime. Christmas always brings me back to my childhood and that strong sense of security and family. Springtime reminds me it’s time to get ready for baseball season – from being a player to being a coach to being a dad of a player as soon as the plants start to bud and grow I’m looking to get my baseball fix. Which job during your lifetime taught you the most? I worked at a very exclusive country club growing up. That experience taught me more about life, people, hardship, privilege and work than all of my experiences combined. What’s a completely irrational “rule” you still follow out of habit? To eat in threes…don’t judge me…its a little OCD but yes, I eat in threes – so three grapes, not 4, 7 or 11. Three cookies, never 2. etc etc etc.

Kimberly Voorhis

DIRECTOR OF MARKETING

Kimberly has spent the last 15 years working alongside leaders, creatives, speakers, authors, and teams to bring brave ideas to life. Operating at the intersection of creativity and execution, she turns vision into motion and motion into momentum. From early brainstorms to final delivery, Kimberly thrives in the space between idea and impact, where clarity is built, courage is tested, and growth takes shape.

At Courageous, she helps teams align what they believe with what they build so bold thinking leads to meaningful action.

Get To Know Me

What’s a place you’ve been just once but still think about?
The Amazon River. I saw pink dolphins—yes, pink!

What’s a recurring daydream or scenario you often revisit in your mind?
Waking up on a quiet lake, coffee in hand, sunrise on the deck. Ending the day paddling into the sunset in my kayak. Total peace.

What’s something weird or random you’re proud of?
My “figure-it-out” gene. New challenge? Give me a minute, I’ll MacGyver a solution.

What always makes you nostalgic?
Driving with the windows down. It takes me back to my teenage years. Summer rides with friends in our cars without AC. Music blasting. Sweaty. Totally carefree.

Which job during your lifetime taught you the most?
Lifeguarding. I learned to scan the surface, below it, and everything around it. That pretty much describes how I manage projects too.