E87: Khartoon Weiss

With a billion monthly users, an average session length of 90 minutes, and 27 billion views on the hashtag #TikTokMadeMeBuyIt — there is a lot of commerce to unlock for any business or brand on TikTok. At the center of it all is Khartoon Weiss. Khartoon has been named “40 Over 40” by Campaign, “40 Under 40” by Advertising Age and “Top 50 Professionals.” In her conversation with Ryan, the two discuss what it takes for any brand (at any size) to be successful on the platform. She also gives practical steps to help brands “think like marketers, but act like creators.”