What Gets Aired Is Where We Care
Wonder if the Chinese were jumping for joy over the US women’s soccer gold medal in China?
Think Iranians were on the edge of their seats for the US men’s gold medal thriller in basketball?
Curious if the Russians were soaking up Brittney Griner or any of the world’s best athletes in France?
The answer is…
Negative ghost rider.
Pattern is full.
None of it was personal.
In China, media was focused on diving, table tennis, and shooting.
In Iran, cameras caught wrestling, weightlifting, and taekwondo.
In America, coverage was heavy on gymnastics, track & field, basketball, and soccer.
Little seeds were planted in each of these countries as kids soaked up France’s Olympics. A decade from now, what sports might those 8 year old boys and girls in China, Iran and America dream about competing in when they grow up?
We imitate what we see.
It’s “Monkey See, Monkey Do” for a reason.
What gets aired is where we care.
There’s a leadership lesson in this.
If you are the leader, you are responsible for being your “Corporate News Network”.
What stories are you airing on your channel?
What breaking news is scrolling across their screens?
Your audience is your employees and they are tuning in.
(If they’re not tuning in, that’s an entirely different problem).
Television = Tell-Your-Vision
Take the opportunity to plant little seeds of what matters most to your “network” across town halls, newsletters and other monthly meetings.
What gets aired is where we care.
